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You Can Now Buy Patrón Tequila With a Swipe on Instagram

For anyone looking to have a Thirsty Thursday—or any other day of the week—Patrón has become the first liquor brand you can order via Instagram.

The 30-year-old brand is working with MikMak, a social video commerce agency, to let Instagram users simply swipe up on an Instagram Stories ad to order Patrón for delivery in 48 states. Patron and MikMak are working with three third-party partners—Drizly, Instacart and ReserveBar—to fulfill these purchases.

At checkout, customers will be asked for their age, and when it’s delivered, workers have to scan the purchaser’s ID before handing off the alcohol.

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