Oftentimes we see disastrous examples of brands trying to ride cultural phenomena.
See Pepsi's tone deaf Kendall Jenner Pepsi ad for a great example of how NOT to try to jump on cultural moments.
@ATLAirport on Twitter was NOT one of those brands today. lol.
Check it out:
The responses and interactions are:
Genuine, showing they KNOW their subject matter, humourous and creative. Also, its smart to co-opt cool movies...not so smart to try to co-opt social movements fighting centuries long injustices...just saying. lol.