Hilarious: Atlanta Airport Wins The Internet By Offering Flights To Wakanda!
Oftentimes we see disastrous examples of brands trying to ride cultural phenomena.
See Pepsi's tone deaf Kendall Jenner Pepsi ad for a great example of how NOT to try to jump on cultural moments.
@ATLAirport on Twitter was NOT one of those brands today. lol.
Check it out:
The responses and interactions are:
Genuine, showing they KNOW their subject matter, humourous and creative. Also, its smart to co-opt cool movies...not so smart to try to co-opt social movements fighting centuries long injustices...just saying. lol.