Canadians’ trust in businesses has plummeted and has fallen below the global average, according to results from Edelman’s 2015 Trust Barometer Survey.
Edelman surveyed 1,000 Canadians representing the general population from October to November, including 200 it deemed members of the “informed public” (college educated, in the top 25% income bracket for their age group and report significant media consumption and engagement with the news).
This was also done in 26 other global markets.
Of the four sectors the survey looked at – business, government, NGOs and media – business saw the greatest drop in trust among the informed public, with 47% of respondents saying they trusted businesses this year from 62% in 2014. This is below the global average of 57%, which only dropped two points compared to last year.