To build buzz amongst Toronto’s key influencers for Microsoft’s Windows 8 platform and the new XBOX-ONE. The challenge, to position Microsoft in a non-traditional way during the Toronto International Film Festival, while subtly aligning with the new global directive of “One” Microsoft.
I created the Microsoft “Power Of One” party. An interactive evening showcasing Microsofts new technologies, while engaging journalists and influencers from Toronto’s business, philanthropic, entertainment and social circles.
An event that hit capacity within 15 minutes of the doors opening, a complete success with the #PowerOfOne hashtag trending nationally on Twitter.