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Microsoft Canada
OBJECTIVE:
To build buzz amongst Toronto’s key influencers for Microsoft’s Windows 8 platform and the new XBOX-ONE. The challenge, to position Microsoft in a non-traditional way during the Toronto International Film Festival, while subtly aligning with the new global directive of “One” Microsoft.
SOLUTION:
I created the Microsoft “Power Of One” party. An interactive evening showcasing Microsofts new technologies, while engaging journalists and influencers from Toronto’s business, philanthropic, entertainment and social circles.
RESULTS:
An event that hit capacity within 15 minutes of the doors opening, a complete success with the #PowerOfOne hashtag trending nationally on Twitter.
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