The Disaronno Contemporary Terrace
Our client, Bacardi wanted to build their Disaronno brand amongst influencers and tastemakers, to drive preference and educate consumers on the potential uses of Disaronno for mixology.
We were tapped to be the marketing & promotional lead for The Disaronno Contemporary Terrace, an afterwork, end of summer party on the rooftop patio of one of Toronto’s premiere venues. Entertainment included live bands, 2 DJs and performances. Mixologists were on hand to spotlight signature Disaronno cocktails.
Over 600 attendees (client goal was 300). Lineups around the block and a complete sell out of all the product on hand. BlogTO “Style Feature”. Our client described the event with one word “Phenomenal”.