BACARDI

 

The Disaronno Contemporary Terrace 

 

OBJECTIVE​:

Our client, Bacardi wanted to build their Disaronno brand amongst influencers and tastemakers, to drive preference and educate consumers on the potential uses of Disaronno for mixology. 

SOLUTION:

We were tapped to be the marketing & promotional lead for The Disaronno Contemporary Terrace, an afterwork, end of summer soiree on the rooftop patio of one of Toronto’s premiere venues. Entertainment included live bands, 2 DJs and performances. Mixologists were on hand to spotlight signature Disaronno cocktails.

 

RESULTS:

Over 600 attendees (client goal was 300).  Lineups around the block and a complete sell out of all the product on hand. BlogTO “Style Feature”. Our client described the event with one word “Phenomenal”.

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